In the blistering digital era we live in today, companies in the realms of e-commerce, fintech, and logistics are lightning-fast into markets that are new to them. One of the factors that pushes up this extension happens to be merchant onboarding, a process that empowers small businesses to be featured, sell products, and take digital payments across platforms.

Today, in the lively and competitive market, businesses require more than just intuition to win—they need market research.